juliedo co
Founder & Design Mentor

2008 – Current

Focus: Design Coaching & Mentorship. Creative Services and Consulting. Product Design. Design Strategy. UX Research. UX/UI. Digital Accessibility and Inclusive Design Advocate. Graphic Design. Branding & Print Communications.

RBCx
Director of Product Design

2020 – Current

Goal: To connect, enable, and support a collaborative, high-performing Product Design Community of Practice that focuses on group and individual growth.

I am currently leading, building and scaling a team of 20+ Product Designers, across 12+ Ventures while providing design oversight to 7 direct reports, managing personal performance and growth day-to-day. I provide direct support as a Product Design Stakeholder covering strategy, resourcing, design process, planning, and design guidance to Senior Management, Marketing, CX, Product, Development and Data across Home and US Ventures segments to support feature ideation, product optimization and driving forward efficient ways of working

I value personal and career development for my teams to ensure each designer has a defined and achievable trajectory for growth, maximizing their potential.

Focus: Design management, design planning, road mapping, recruitment, design processes, partnerships, engagement and collaboration, product optimization, mentorship / coaching, stakeholder management, org planning, design operations, skill assessments, performance reviews

Scotia Digital
Director of Product Design

2016 – 2020

Goal: To continue growing on our digital transformation strategy by evolving and aligning cross-functioning channels inside and outside our mobile banking platform.

My area of focus was defining cross-platform digital alignment and strategies: building end-to-end customer journeys across platforms: onboarding, products & services, in-app, help, search and support.

I supported designers in product optimization and continued growth of new features such as payment modernization, installment lending and account management meanwhile formalizing design processes driving team growth and success, internally and externally to bridge gaps between product, design, development, data and customer success, with a Product Development team of over 100+

Focus: Design strategy, design planning, road mapping, recruitment, scaling design processes, building internal and external partnerships, product optimization, mentorship/coaching, stakeholder management

Scotia Digital
Product Design Lead

As a design lead, I led 3 core projects: Scotiabank Mobile Banking App, Help & Search multi-channel strategy, Autos (Hyundai For Hire) Product Development

My area of focused was to re-platform and support defining the customer migration strategy and shipping of our iOS and Android app to 4+ million Scotia-bankers, driving iOS app ratings from 2.3 to 4.7 stars in 3 months. Pushing design Accessibility and it’s boundaries was a foundational aspect of driving decisions for our product — ensuring we’re building for our widest audience. As part of the refreshed product design, alongside design research, we built a new and integrated Interaction Strategy for Mobile Banking across the internal app, sales and marketing channels as a way to support our go-to-market strategy across across various platforms.

As part of my mandate, I oversaw the performance and development of designers across 3 product teams with 6 direct reports managing personal performance, growth and as a direct design stakeholder for the corresponding teams.

Focus: Design strategy, digital transformation, recruitment, scaling design processes, go-to-market strategy, rebranding, design planning, accessibility

Idea Couture
Design Lead

2012 – 2016

Idea Couture is an award-winning global strategic innovation and experience design firm. Through the power of d-school + b-school™ thinking, Idea Couture brings together the empathy of an insights firm, the analytical competency of a strategic consultancy and the creative caché of a media studio.

I led mid-high level complexity design projects with Fortune 500 brands as an independent designer to execute on a diverse range of design areas, in both print and digital. Day-to-day consisted of sense-making project strategy into design strategy and delivery through partnerships with strategists, ethnographers and technologists.

Beyond execution, I provided mentorship to other designers at a project level and supported shaping the internal design process and managed development of the design team.

Select Clients include: Del Monte, Scotiabank, Constellation Brands, PepsiCo, Burberry, FedEx, SickKids, Mount Sinai Hospital, HTC, Bloomberg, TD Bank, UCB, AARP

etc.

From 2008 onward, I’ve worked at Idea Couture, the Art Gallery of Ontario and the Peel District School Board as a Graphic Designer supporting mid to large scale projects across: branding, editorial, print communications, information design, packaging design and adverting.